Advertising Rates for 2007-08

The Grand Rapids Community College student newspaper has been judged the best community college student newspaper in Michigan Press Association in 2003 and 2006, and consistently among the top 40 college newspapers in the U.S. over the last 10 years. GRCC has more than 20,000 students.

The Collegiate is a bi-weekly newspaper, publishing six editions in the Fall semester and an additional six during the Winter semester.

Advertising Rates for camera-ready copy:
$20 per column inch, $125 quarter page, $225 half page, $350 whole page

Please submit camera-ready ads in the following widths:
one column wide: 1.75 inches
two columns wide: 4 inches
three columns wide: 6 inches
Quarter-page ad: 4.75 in(w) x 7.5 in(d)
Half-page ad: 10 in(w) x 7.5 in(d)
Package discounts available for contract commitments.

Ad Dimensions:
Full Page: 10 in(w) x 15.25 in(d)
Smallest Ad Accepted: 1.75 in(w) x 3 in(d) ($60)

Online Advertising
CollegiateLive.com is a great place to advertise, too. During our first year of operations, we were rated the Best Online Publication by the MCCPA in our division. Often bundle deals can be made for both print and web advertisements. Please contact the business manager for more information and ad rates.

Web Ad Dimensions:
Horizontal banner Ad: 728 pixels (width) x 90 pixels (height) (See example)
Vertical skyscraper Ad: 120 pixels (width) x 600 pixels (height) (See example)
Rectangle box ad on section pages: 360 pixels (width) x 108 pixels (height) (See example)

Q) But my web ad has very similar dimensions? Can I still use it?
A) Chances are, the answer will usually be yes. If you have, say, a 757 x 100 top banner ad, we should be able to accommodate. We cannot use every size out there, but unlike print, the online world gives a little bit of flexibility. (We're not contortionist, though. There are limits.)

Q) Where are the For Sale listings?
A) The Collegiate does not run classified listings. Sorry for any inconvenience.

Q) I want to run an ad in the print edition for multiple installments. Can I get a discount?
A) Package discounts are available for contract commitments.

Q) Is online advertising worth my time?
A) Absolutely. While web sites, just like newspapers, need some time to build a following and attract awareness, the online community is the best place to reach technologically-savvy news consumers. CollegiateLive is dedicated to making the web as much as a part of our product as print. We would love to have your ad up on the top of our home page.

Q) What do we have to fill out to find out how many clicks your home page gets?
A) We expect transparency from people around us, so there's no reason we can't be transparent with others. We use a tool for tracking our visitors that anybody can check out by clicking here.

Q) How many physical papers do you circulate?
A) We average a print of 2,500 papers for each edition. However, many people will read a newspaper and put it back in the newstand instead of taking it home, or will read in groups, so our total audience is completely unmeasurable.

More questions? Want to place an ad? Contact the business manager:
Call: 616-234-4157
FAX: 616-234-4158
E-mail: GRCC_Collegiate@yahoo.com

Speak Out! Have something to say? Sound off to The Collegiate at grcc_collegiate@yahoo.com for your tips or views on the current news, sports, arts & entertainment and opinion.

Letters to the editors: The Collegiate is very interested in your opinions, so send your letters in. The basic premise of journalism centers on the long-standing tradition of providing an open forum and a free press. Please write to the Collegiate with your opinion. You can drop off your letters in room 339 Main building, or you can e-mail them to GRCC_Collegiate@yahoo.com. Please include your name and phone number for proper verification.

Letters are subject to editing for spelling, grammar, and length.

Current Edition:
April 23, 2008

Next Edition:
Fall, 2008